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Franchise Times: MOOYAH Burgers, Fries & Shakes Continues Strategic Growth Efforts in 2017
The leading better burger brand has experienced 71 percent sales growth in the last three years.

Growth is the key for any successful franchise system. However, simply growing in order to grow can lead to long-term problems. In the kickoff issue for 2017, Franchise Times looked at the smartest growing franchise brands, including Dallas-based better burger concept MOOYAH Burgers, Fries & Shakes.

MOOYAH has been booming in the last three years, enjoying a 71 percent sales growth. “A good majority of that are current franchisees opening its second, third, fourth or fifth units,” Michael Mabry, chief operating officer of MOOYAH told Franchise Times.

The brand has honed in on a culture that focuses on a "Seriously Fun" experience for guests and that has helped spur strong franchise growth along the east coast and beyond.

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