MOOYAH Burgers, Fries & Shakes is under new ownership. As was reported recently by Restaurant Finance Monitor, the Dallas-based better burger franchise brand was acquired by an affiliate of Balmoral Funds LLC and Gala Capital Partners, LLC, and under the new ownership, the company is focused on intelligent growth.
“The driving factors were how do we better support our franchisees, how do we help them build topline sales and how do we continue to compete in the better-burger fast-casual segment,” Anand Gala, President & CEO of Gala Corporation, told Restaurant Finance Monitor. “The first thing you look at is people and infrastructure, are there any improvements to make or additions to make, then the second is from a technology standpoint: Looking at analytics partners to better understand our real estate model, CRM to better understand our customer. With the investment and with the new board and some equity infusion in the company, the idea is to improve all of those pieces.”
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