An increasing number of better-burger brands have entered the $34.5 billion business space specializing in serving made-to-order meals, riding the wave of the increasingly popular fast-casual with high-quality ingredients segment.
Even fast-food restaurants like McDonald’s are attempting to steal fast-casual market share by rolling out a premium burger menu in order to beef up sagging sales.
As more better-burger chains enter the market, brands have gone to great lengths to differentiate themselves and blaze their own trail.
MOOYAH Burgers, Fries & Shakes, a Dallas-based better-burger chain known for its customizability and high-quality ingredients, has already seen great national expansion and strong profit growth. It’s now making a splash in the restaurant industry with a sweepstakes.
To celebrate and highlight its one million customizable burger options, MOOYAH is launching the MOOYAH Millionaire Sweepstakes challenge, which welcomes customers to enter for a chance to win a grand prize of $1 million.
“The MOOYAH Millionaire Sweepstakes was created to reinforce the fact that there are more than a million ways to build a burger at MOOYAH,” said Natalie Anderson Liu, director of marketing for MOOYAH. “We have so many high-quality bun, protein, topping and sauce options that a customer couldn't try them all if they ate one a day for 100 years.”
From April 6 through May 31, customers are encouraged to visit their local MOOYAH locations and receive a card printed with a code for every burger purchased. The code is redeemable online at MOOmillion.com. On the site, customers can build a burger using all the food products offered at MOOYAH. If the entry matches the predetermined combination, that customer will win the grand prize.
“To enter to win $1,000,000, Guests have to actually build a burger from all our options,” Anderson Liu added. “In doing this, we hope to get their taste buds excited about new burger combinations they may not yet have tried.”
To further promote the million-dollar prize, MOOYAH is aiming to get fans involved on Facebook, Twitter and Instagram, urging them to use the hashtag #MOOMillion to join the conversation.
“This is an event celebrating our customers and our company, and we’re excited to see the results as we start conversations with our fans both online and in-restaurant,” said Michael Mabry, chief operating officer at MOOYAH.