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Central Penn Business Journal: Texas burger chain Mooyah targeting the midstate for growth
Following its first Pennsylvania opening, MOOYAH targets the midstate for further expansion

MOOYAH Burgers, Fries & Shakes opened its first Pennsylvania location this week, and the Central Penn Business Journal spoke with Director of Franchise Sales Jordan Duran about the brand's plans for expansion throughout the state.

According to the article, MOOYAH is currently focused on the midstate area, especially around Harrisburg.

Said Duran, "Our plan would be to move west to southern Pennsylvania as we try to expand. Harrisburg, York and Lancaster are the next logical areas."

The piece also mentions the franchisee financial requirements for joining with the brand, and discusses the tremendous growth the company is currently experiencing in the Northeast.

Said Duran, "We're focused on building out the Northeast region. About one-third of our growth is in that region next year."

Click here to read the entire article.