MOOYAH appoints former NFL linebacker as director of brand engagement.
The former Dallas Cowboy has joined the MOOYAH Burgers, Fries & Shakes team as the Director of Brand Engagement, according to FastCasual.com.
"Throughout my career, I've been lucky to learn how to be the president and CEO of my own brand. I've also realized that there are many former athletes, military veterans and others who have dreams of owning their own business one day," James told FastCasual.com. "My goal is to reach out to those people and encourage them to join our team. Ultimately, we want to have the best team in place to support our continued growth process. We want to make sure we're all taking that next step forward as a brand — and as a team."
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