Milkshakes account for more than 40 percent of the brand's beverage sales.
Food trends may come and go, but the American consumer's love affair with the sweet creaminess of milkshakes is one romance likely to go the distance.
Milkshakes are not only crowd pleasers, but they also are good for the bottom line. “Our data shows that shakes account for more than 40 percent of all beverage sales,” says Natalie Anderson Liu, vice president of marketing for Plano, Texas-based MOOYAH Burgers, Fries & Shakes, a fast casual concept.
Anderson Liu says the frosty beverage also attracts a full range of guests. “While 15 percent of our shakes are ordered with kids' meals, we find that shakes appeal to guests of all ages,” she says.