MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept offering mouthwatering made-to-order burgers, French fries hand cut from Idaho potatoes, and real ice cream shakes. Founded in 2007, the Plano, Texas-based company serves fresh, lean American beef, all-natural Jennie-O® turkey burgers, black bean veggie burgers, buns baked in-house daily, real cheeses and toppings made from garden-fresh veggies. While many Guests dine in-restaurant, MOOYAH also offers online ordering and carry out for Guests on the go. In 2016, MOOYAH was ranked No. 38 in Fast Casual Magazine’s annual Top 100 Movers & Shakers, a list they have been included in for several years in a row. The brand also ranked 2nd in Best Fast Casual Restaurant Franchise Company, 4th in Best Restaurant Franchise Company, and 7th in Best Overall Franchises Company by Franchiserankings.com. For more information on MOOYAH, its menu or franchising opportunities, please visit www.MOOYAH.com. Connect with the brand on Facebook, Twitter, and Instagram.
$383,350 to $598,300 (includes build-out expenses and certain start-up expenses - part of this investment is the initial franchise fee, which is $35,000).
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Restaurant Finance Monitor: MOOYAH Burgers, Fries & Shakes Focuses on Intelligent Growth Under New Leadership
For the Bergesons, franchising runs in the family. It all started back in 1999, when Randy Bergeson got a call from a local Wisconsin Subway owner asking him to buy his franchise. He jumped at the chance to own his own restaurant—Randy had already built up years of experience in the industry, as his family owned an Italian restaurant when he was growing up.
Over the next few years, Randy grew with Subway. He opened up a few more locations while continuing the tradition of raising his sons, Josh and Lucas, in the restaurant industry. But after they both graduated college and decided to fully take on franchising as a family, they moved in a new direction with MOOYAH Burgers, Fries & Shakes.
“We wanted the opportunity to work with a brand we could develop and own, and MOOYAH was the perfect fit,” said Randy. “We loved the product and MOOYAH’s family friendly environment, and we knew that as soon as we introduced the brand to our community it would be a hit.”
The Bergesons were right—they’ve seen incredible success with MOOYAH. The family runs two locations in the Madison, Wisconsin area, and they even won MOOYAH’s “Rookie of the Year” award. The family says their success is partially due to MOOYAH’s proven concept and strong network of corporate employees.
“MOOYAH really stands out to us in the franchising industry because of how accessible and approachable everyone is,” said Josh. “The door is always wide open for us to brainstorm new ways to move forward with the corporate team. They’ve built a solid foundation that we can fall back on if we ever need help, the same way we rely on one another as a family to take our business to the next level.”
That strong network has enabled the brand to position itself as a leader in the franchising industry. MOOYAH was recently named one of the top five fastest-growing limited service restaurants in the highly competitive burger category in the 2016 Technomic Top 500 Chain Restaurant Report, which ranks chains that report both impressive sales and system-wide growth. In 2015, MOOYAH saw an increase in sales of 31.4 percent from the year before, with its number of open units jumping 27.7 percent.
As MOOYAH continues to build on that momentum, franchisees like the Bergesons will be able to bring the brand to new communities across the country. While there are no concrete plans in the works, the Bergesons say they want to expand their business and eventually intend to open more units down the line.
“We grew up in a small town where everybody knew and helped their neighbors. That same attitude is what we bring to our MOOYAH franchises,” said Lucas. “We want people to feel at home when they walk into one of our restaurants. At the end of the day, happy guests mean happy employees and a bigger bottom line.”
“We have guests coming in and telling us that our burgers are the best they’ve ever had. That’s how we know we’re doing something right, and that’s what drives us to keep growing with MOOYAH in the years to come,” said Randy.
Michael Mabry, President and Chief Operating Officer
What about MOOYAH Burgers, Fries & Shakes makes it unique within its industry?
From a company standpoint, what makes MOOYAH unique within the industry is our people. Our culture is so important to us. The idea of having focused team members that are passionate about the brand is #1. Assuming that we get that accomplished, the next piece of the puzzle is to deliver on the experience -- both the service experience and the food experience.
From a service standpoint, we work hard to exceed Guest expectations - from delivering the food to the table to refilling drinks to pre-bussing in the dining room. This may sound elementary in the fast casual world, but we try to go above and beyond on that service aspect. As we are servicing our Guests at each individual restaurant, we aim to really become one with our community. The franchisee and general manager know who their Guests are that walk in the door because they are active in the community.
From a food standpoint, we serve the absolute freshest and best ingredients we can. We recently started using Certified Angus Beef®, which is never frozen. Our hand-cut french fries are cooked to order. We make our milkshakes with real ice cream. Our non-GMO buns are baked in-house twice a day. If we concentrate and execute on those fundamentals, then it should exceed Guest expectations.
What have been some of the brand's most important milestones over the past five years?
As of June 2017, MOOYAH is under new ownership -- Balmoral Group and Gala Capital Partners, led by franchising veteran Anand Gala. This is incredibly important for the growth of our brand. Gala has been a franchisee and has walked a mile in their shoes and is still doing it today. His perspective is from that of a franchisee and there’s a lot we can learn from him as we continue to expand the brand.
In addition, we’ve worked hard on building up our corporate staff. We have passionate professionals in each of the business silos -- marketing, training, finance, development, operations, procurement, and more -- so they can service our franchisees.
Our commitment to menu innovation and upgrades has also been an important milestone. In addition to using only Certified Angus Beef®, we’ve added chicken to the menu, both grilled and fried. We actually bread and fry chicken in-house. We’ve also moved to using trays in the restaurants. We used to serve everything in bags.
We celebrated our tenth birthday in July 2017. We held a systemwide birthday party with eating events, in-store promotions and we donated nearly $15,000 to No Kid Hungry to aid in the fight against child hunger.
What plans does MOOYAH have in the coming years?
We will continue to strengthen the development of our people and ongoing training within our restaurants. We’ll be focused on coming up with programs and responsibilities that people can grab hold of and be excited to be a part of something.
We’ll also be furthering our menu innovation. We’ll take some items off the menu for ease of use by our Guests, and we’re going to be lowering prices to stay competitive in the marketplace.
What does an ideal franchisee look like?
The ideal MOOYAH Burgers, Fries & Shakes franchisee is dedicated to the brand and a servant leader. The expectation is not necessarily that you have to work a shift every day but you have to be engaged in your business every day. You don’t have to have restaurant experience to be successful but you need leadership experience to be successful.
Our franchisees have strong leadership within the community and within the restaurant. We want people that are able and willing to follow a system but it’s just as important to us that someone is able and willing to question the system to make us better. We love when our franchisees identify something that can strengthen our brand and we’re able to roll it out nationally.
Why is MOOYAH Burgers, Fries & Shakes a good investment?
The restaurant business in itself is not a job -- it's really a lifestyle. If you want to invest in a lifestyle that is centered around serving and creating jobs and excitement in a community, then MOOYAH is the right fit for you. A lot of blood, sweat and tears goes into it but there sure is a lot of satisfaction. That satisfaction comes from serving a Guest their very first MOOYAH burger and watching them bring their friends and family back, or from identifying an entry level team member and moving him or her up the system. If you can accomplish these things, and make some money while you’re at it, you’ve put all the pieces of the lifestyle together.
MOOYAH Burgers, Fries & Shakes
No. Of Units Currently Open:
$35,000 for the first restaurant
Minimum Net Worth:
Liquid Cash Needed:
More Information :
MOOYAH Burgers, Fries, & Shakes is a rapidly growing fast-casual, better burger concept with over 81 units open in the U.S. and Internationally. MOOYAH serves made- to-order 100% Fresh American Beef, all natural Turkey, and delicious Veggie Burgers on fresh-baked buns. We prepare hand-cut French fries and real ice cream shakes, all in a fun and family-friendly atmosphere.